Mint

Designing a new product offering

Mint’s personal finance features are used by millions of people, yet still take a passive role in your life. This new product offering is trying to change that.

This project is under NDA.

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The challenge

Mint combines all your accounts into one place, offers budget reminders, and more. It can’t take any action for you. As the personal finance space becomes much more competitive, we are stepping up Mint’s game.

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My approach

I worked on this project as its first designer in a very preliminary stage. The team had many ideas on where to take the product and had difficulty coming to a consensus. In addition, we were working with a third party partner, which added to the complexity.

I took my best shot at designing prototype UI’s based on the team’s concepts thus far, and used iterations of that prototype to drive the team toward that vision of the future for the product.

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The impact

I used my designs to share specific details of our product idea with the third party partner. This clear vision of the future unblocked the partnership talks and was a key part of getting the deal signed.